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"It's been a cat and mouse game for 20 years."And it's not a game he always wins.
The company suffered a massive hack that exposed the profiles of an estimated 3.5 million members — which generated international headlines by revealing high-profile kink-seekers on Capitol Hill, in Hollywood and higher education.
"A lot of people think this only happens to dumb people, and they can tell if they're talking to a bot," says Steve Baker, a lead investigator for the Federal Trade Commission tells me. The people running these scams are professionals, they do this for a living."The scam starts with creating a chat bot, which is easier than you'd think. The Artificial Linguistic Internet Computer Entity, or ALICE, which generates scripts for chatterbots, has been around for decades.
"If I wanted to boost our revenue and move to the Cayman Islands, we could probably double our revenue simply by using bots," he says.(Both sides agreed to drop the suits early last year.) Despite the controversy, the company subsequently attempted to streamline its bot-creation process.Internal documents leaked during the Ashley Madison hack detail how, according to a 2013 email from managing director Keith Lalonde to then-CEO Noel Biderman, the company improved sex machine production for "building Angels enmass [sic]." This was done, Lalonde wrote, because the staff was getting "writers block when making them one at a time and were not being creative enough." (Reps for Ashley Madison did not return requests for comment).Bloggers poured over the data, estimating that of the 5.5 million female profiles on the site, as few as 12,000 were real women — allegations that Ashley Madison denied. Bots are infiltrating just about every dating service.A whopping 59 percent of all online traffic — not just dating sites — is generated by bots, according to the tech analyst firm, Are You a Human. Spammers are using them to lure victims on Tinder, according to multiple studies by Symantec, the computer security firm.