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For example, if you have a blog about Crossfit, you might set your “tags” as “Crossfit,” “Fitness,” and “Get Active.” If a tag is valid, it will pop up as you begin to type the first few letters.For example, this Facebook group for Etsy sellers used three keywords that are relevant to its target members: Upload a cover image.Make sure your image is instantly recognizable to people familiar with your blog’s color palette and logo.Here is an example of the cover image of a Facebook group I’ve recently started to help people get their Etsy shops up and running: Create a welcome message. Conversely, you’ve probably been to cities or towns that felt cold to you.Even if your page has thousands of fans, only a few hundred may see each update.Even if readers do show up, you don’t know if they’ll engage with the content or lurk in the shadows, staying silent. Want to know the best way to build a community around your blog? But in reality, since Facebook modified their algorithm, posts are actually seen by only a small fraction of your fanbase, unless you pay to sponsor your posts. Not only will an active community turn your visitors into readers, and your readers into fans, but it also gives you these other valuable advantages as a blogger: So how do you build a community around your blog? Facebook is for stalking your ex-girlfriend and ogling your boss’s vacation photos, right?

You can use your existing logo, or create a compelling cover image with a tool like Canva, which has a built-in Facebook Cover creator.In fact, many bloggers shy away from starting groups simply because they fear nobody will join. Here are a few ways to do just that: When you’ve started sparking the initial conversations, the group will naturally begin to come alive.But don’t let that hold you back, because as daunting as it seems, getting group members to join your group is not rocket science. Before you know it, you have a couple hundred people in your group, and yet… Whether they’re online, at work, or in your local neighborhood, all successful communities have some rules, even if they’re unwritten. They exist to make community members safe, to keep the community functioning and happy, and to set boundaries.So trying to build a community through your blog’s Facebook page becomes either exhausting or expensive. The same feature you’ve used to share family photos or organize a party can be used to build a strong community for your blog. When I’ve helped my coaching clients set up Facebook groups around their blogs, a question that inevitably comes up is whether the groups should be focused specifically around their blogs, or around the wider subject matter they cover (often having to do with a goal or goals held by members of the prospective community).That’s why smart bloggers are moving away from Facebook Pages toward a different feature altogether… There are pros and cons to both approaches: There’s no right or wrong way, but the answer to this question will affect how you set up your group.

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